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Tipping Point

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This Cocktail Party Statement, the marketing trio take on Malcom Gladwell’s best seller on how little things can make a big difference, The Tipping Point.

Groundswell

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The Groundswell is one of the most influential books regarding marketing in the world of web 2.0. The Groundswell offers tremendous insight into the “why to” with a focus on relationships instead of the technologies.