Archives for November 2009

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Tipping Point

This Cocktail Party Statement, the marketing trio take on Malcom Gladwell’s best seller on how little things can make a big difference, The Tipping Point.

Groundswell

The Groundswell is one of the most influential books regarding marketing in the world of web 2.0. The Groundswell offers tremendous insight into the “why to” with a focus on relationships instead of the technologies.