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Why We Buy

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Why We Buy by Paco Underhill Listen to the podcast now:

Book Summary: Why We Buy – Revolutionary retail guru Paco Underhill provides a witty bestselling book on our ever-evolving consumer culture — full of fresh observations and

Freakonomics Transcribed

Karin: Welcome to the Cocktail Party Statement, where three MBAs summarize a business book and dissect the findings so you can make a statement at a cocktail party and sound like a pro. My name is Karin.   Aaron: I’m Aaron.   Phil: And I am Phil.   Karin: And today we are talking about […]

Freakonomics

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Freakonomics argues that many apparent mysteries of everyday life don’t need to be so mysterious: they could be illuminated and made even more fascinating by asking the right questions and drawing connections.

Duct Tape Marketing

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Duct Tape Marketing by John Jantsch Listen to the podcast now:

Show Notes: Description from Amazon.com: Duct Tape Marketing is the small business marketing road map – A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow […]