Why We Buy by Paco Underhill
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Book Summary:
Why We Buy – Revolutionary retail guru Paco Underhill provides a witty bestselling book on our ever-evolving consumer culture — full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.
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Key Points/Chapters:
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Our Cocktail Party Index:
What’s this? Explanation of the CPI.
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Tweets that mention Why We Buy — Cocktail Party Statement -- Topsy.com says:
Sep 30, 2010
[...] This post was mentioned on Twitter by Cocktail P Statement, PNC, Ltd. PNC, Ltd said: Listen, subscribe: the latest Cocktail Party Statement podcast – Why We Buy by Underhill – http://cot.ag/92n3wm ^KC [...]