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22 Immutable Laws of Branding

22 Immutable Laws of Branding by Al & Laura Ries

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Book Summary:

The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and “media darling” Laura Ries.

Our Cocktail Party Statements:

Aaron: Cliffnotes of a dummy book

Karin: Branding for dummies

Phil: See Spot do branding

Our Cocktail Party Index:

What’s this? Explanation of the CPI.