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Predictably Irrational

We loved this one! Ariely argues that greater understanding of misunderstood forces (emotions, relativity and social norms) that influence our economic behavior brings a variety of opportunities for reexamining individual motivation, as well as economic and educational policy.

Enchantment

Apple’s former chief evangelist leads businessfolk down the path to enchantment. The author, a modern-day Dale Carnegie, offers explanations on how to wield the most influence in the digital age.

The Social Animal

David Brooks has written an absolutely fascinating book about how we form our emotions and character. In The Social Animal, he makes the recent revolution in neuroscience understandable, and he applies it to those things we have the most trouble knowing how to teach.

Hot, Flat & Crowded

Thomas L. Friedman’s phenomenal number-one bestseller The World Is Flat has helped millions of readers to see the world in a new way. In his new book, Friedman takes a fresh and provocative look at two of the biggest challenges we face today: the economy and the environment.

The Big Short

Michael Lewis has written from the perspective of a financial insider for more than 20 years. His first book, Liar’s Poker, was a warts-and-all account of Wall Street culture in the 1980s, when Lewis worked at the investment bank Salomon Brothers.

China’s Megatrends

Naisbitt collaborates with his wife and turns his focus to our competitor to the east. Why has China succeeded while many democratically governed states have failed to make economic progress?

Blink

Blink is about the first two seconds of looking–the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling.

22 Immutable Laws of Branding

Many claim that the 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands with the signature savvy of marketing gurus Al and “media darling” Laura Ries.

Blue Ocean Strategy

Blue Ocean Strategy by Chan Kim & Renee Mauborgne _____________________________________________________________ Listen to the podcast now: .

_____________________________________________________________ Book Summary: Kim and Mauborgne’s blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate.

Empowered

Empowered by Josh Bernoff Listen to the podcast now:

Book Summary: Empowered – explains how to transform your company by unleashing the mighty force of these HEROes. Like John Bernier and Ben Hedrington at Best Buy, who built an army of 2,500 tweeting employees to reach out to customers online. Or Ross Inglis, who

Freakonomics Transcribed

Karin: Welcome to the Cocktail Party Statement, where three MBAs summarize a business book and dissect the findings so you can make a statement at a cocktail party and sound like a pro. My name is Karin.   Aaron: I’m Aaron.   Phil: And I am Phil.   Karin: And today we are talking about […]

Freakonomics

Freakonomics argues that many apparent mysteries of everyday life don’t need to be so mysterious: they could be illuminated and made even more fascinating by asking the right questions and drawing connections.