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Duct Tape Marketing

Duct Tape Marketing by John Jantsch Listen to the podcast now:

Show Notes: Description from Amazon.com: Duct Tape Marketing is the small business marketing road map – A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow […]

The Brand Gap

The Brand Gap provides an excellent resource of how to gap the distance between the creative and the analytical and prove the value and necessity of developing and fostering a brand. Neumeier reminds us that the ultimate moment of truth for all brands is the customer experience.

Tipping Point

This Cocktail Party Statement, the marketing trio take on Malcom Gladwell’s best seller on how little things can make a big difference, The Tipping Point.