Blog

Duct Tape Marketing

thumb-ducttape

Duct Tape Marketing by John Jantsch Listen to the podcast now:

Show Notes: Description from Amazon.com: Duct Tape Marketing is the small business marketing road map – A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow […]

The Brand Gap

thumb-brandgap

The Brand Gap provides an excellent resource of how to gap the distance between the creative and the analytical and prove the value and necessity of developing and fostering a brand. Neumeier reminds us that the ultimate moment of truth for all brands is the customer experience.

Tipping Point

thumb-tipp

This Cocktail Party Statement, the marketing trio take on Malcom Gladwell’s best seller on how little things can make a big difference, The Tipping Point.