Blog

Purple Cow

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Cows, after you’ve seen one, or two, or ten, are boring. A Purple Cow, though…now that would be something.

Hangover Show: Most Hated

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The Hangover Show: Our Most Hated Books You asked for more content, we’re here to deliver! These abbreviated shows will keep you informed about what we have coming up, recap some of our favorite books, and would love to have your input about what else we should include. We will recap our original Cocktail Party […]

Six Pixels of Separation

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Digital marketing expert Mitch Joel unravels the use of timely case studies and fascinating stories, SIX PIXELS OF SEPARATION offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base.

Socialnomics

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Social media platforms like Facebook, YouTube, and Twitter are fundamentally changing the way businesses and consumers behave. In Socialnomics, Erik Qualman offers a look at the impact of social media on business to reveal what the future holds and how businesses can best take advantage of it.

22 Immutable Laws of Branding

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Many claim that the 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands with the signature savvy of marketing gurus Al and “media darling” Laura Ries.

Fortune at the Bottom of the Pyramid

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Fortune at the Bottom of the Pyramid by C K Prahlad Listen to the podcast now:

Book Summary: Five years ago, C.K. Prahalad’s The Fortune at the Bottom of the Pyramid showed companies how they could reignite profits and growth by serving the world’s five billion poorest people. Hundreds of firms have successfully taken […]

Blue Ocean Strategy

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Blue Ocean Strategy by Chan Kim & Renee Mauborgne _____________________________________________________________ Listen to the podcast now: .

_____________________________________________________________ Book Summary: Kim and Mauborgne’s blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate.

Empowered

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Empowered by Josh Bernoff Listen to the podcast now:

Book Summary: Empowered – explains how to transform your company by unleashing the mighty force of these HEROes. Like John Bernier and Ben Hedrington at Best Buy, who built an army of 2,500 tweeting employees to reach out to customers online. Or Ross Inglis, who

Why We Buy

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Why We Buy by Paco Underhill Listen to the podcast now:

Book Summary: Why We Buy – Revolutionary retail guru Paco Underhill provides a witty bestselling book on our ever-evolving consumer culture — full of fresh observations and

Duct Tape Marketing

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Duct Tape Marketing by John Jantsch Listen to the podcast now:

Show Notes: Description from Amazon.com: Duct Tape Marketing is the small business marketing road map – A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow […]

Groundswell

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The Groundswell is one of the most influential books regarding marketing in the world of web 2.0. The Groundswell offers tremendous insight into the “why to” with a focus on relationships instead of the technologies.