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Groundswell

The Groundswell is one of the most influential books regarding marketing in the world of web 2.0. The Groundswell offers tremendous insight into the “why to” with a focus on relationships instead of the technologies.

Tribes

This episode’s book is Tribes by Seth Godin which argues that smart innovators find or assemble a movement of similarly minded individuals and get the tribe excited by a new product, service or message,

Trust Agents

This inagural episode’s book is Trust Agents by Chris Brogan. This book talks about what’s going on in all of the social media and how to be positioned in the right places and use all the social media tools to get you to where you want to be.