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Socialnomics


Socialnomics by Erik Qualman

Book Summary:

Social media platforms like Facebook, YouTube, and Twitter are fundamentally changing the way businesses and consumers behave, connecting hundreds of millions of people to each other via instant communication. In Socialnomics, Erik Qualman offers a look at the impact of social media on business to reveal what the future holds and how businesses can best take advantage of it. He explores how social media is changing the way businesses produce, market, and sell products; how it eliminates inefficient marketing tactics and middlemen; and how businesses are connecting directly with their customers through popular social media platforms.

Our Cocktail Party Statements:

Aaron: Social niches to riches

Phil: Don’t buy this book

Karin: Social media is not just for your kids, here’s why you need to stop burying your head in the sand

 

Our Cocktail Party Index:

What’s this? Explanation of the CPI.