Blog

Freakonomics

Freakonomics argues that many apparent mysteries of everyday life don’t need to be so mysterious: they could be illuminated and made even more fascinating by asking the right questions and drawing connections.

Duct Tape Marketing

Duct Tape Marketing by John Jantsch Listen to the podcast now:

Show Notes: Description from Amazon.com: Duct Tape Marketing is the small business marketing road map – A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow […]

Outliers

Why do some people succeed while so many more never reach their potential? Examining the lives of outliers from Mozart to Bill Gates, he discusses how successful people rise on a tide of advantages including a lot of plain luck.

The Black Swan

The Black Swan is a different look at business. It talks about predicting the future. Forecasting is not just at the heart of Wall Street, but it’s something each of us does every time we make an insurance payment or strap on a seat belt.

Good to Great + How the Mighty Fall

In this unique episode, the team take on TWO business books by the same author, Jim Collins. Good to Great and How the Mighty Fall (the update, which considers the recent downfall of some of the “great” companies).

Tipping Point

This Cocktail Party Statement, the marketing trio take on Malcom Gladwell’s best seller on how little things can make a big difference, The Tipping Point.

Groundswell

The Groundswell is one of the most influential books regarding marketing in the world of web 2.0. The Groundswell offers tremendous insight into the “why to” with a focus on relationships instead of the technologies.

Tribes

This episode’s book is Tribes by Seth Godin which argues that smart innovators find or assemble a movement of similarly minded individuals and get the tribe excited by a new product, service or message,

Trust Agents

This inagural episode’s book is Trust Agents by Chris Brogan. This book talks about what’s going on in all of the social media and how to be positioned in the right places and use all the social media tools to get you to where you want to be.