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Predictably Irrational

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We loved this one! Ariely argues that greater understanding of misunderstood forces (emotions, relativity and social norms) that influence our economic behavior brings a variety of opportunities for reexamining individual motivation, as well as economic and educational policy.

Blue Ocean Strategy

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Blue Ocean Strategy by Chan Kim & Renee Mauborgne _____________________________________________________________ Listen to the podcast now: .

_____________________________________________________________ Book Summary: Kim and Mauborgne’s blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate.

Why We Buy

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Why We Buy by Paco Underhill Listen to the podcast now:

Book Summary: Why We Buy – Revolutionary retail guru Paco Underhill provides a witty bestselling book on our ever-evolving consumer culture — full of fresh observations and

Freakonomics

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Freakonomics argues that many apparent mysteries of everyday life don’t need to be so mysterious: they could be illuminated and made even more fascinating by asking the right questions and drawing connections.