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How to Win Friends and Influence People

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One of the best known motivational books in history, explains how most successes come from an ability to communicate effectively rather than from brilliant insights.

Predictably Irrational

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We loved this one! Ariely argues that greater understanding of misunderstood forces (emotions, relativity and social norms) that influence our economic behavior brings a variety of opportunities for reexamining individual motivation, as well as economic and educational policy.

The Social Animal

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David Brooks has written an absolutely fascinating book about how we form our emotions and character. In The Social Animal, he makes the recent revolution in neuroscience understandable, and he applies it to those things we have the most trouble knowing how to teach.

Hot, Flat & Crowded

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Thomas L. Friedman’s phenomenal number-one bestseller The World Is Flat has helped millions of readers to see the world in a new way. In his new book, Friedman takes a fresh and provocative look at two of the biggest challenges we face today: the economy and the environment.

Fortune at the Bottom of the Pyramid

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Fortune at the Bottom of the Pyramid by C K Prahlad Listen to the podcast now:

Book Summary: Five years ago, C.K. Prahalad’s The Fortune at the Bottom of the Pyramid showed companies how they could reignite profits and growth by serving the world’s five billion poorest people. Hundreds of firms have successfully taken […]

Blue Ocean Strategy

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Blue Ocean Strategy by Chan Kim & Renee Mauborgne _____________________________________________________________ Listen to the podcast now: .

_____________________________________________________________ Book Summary: Kim and Mauborgne’s blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate.

Freakonomics Transcribed

Karin: Welcome to the Cocktail Party Statement, where three MBAs summarize a business book and dissect the findings so you can make a statement at a cocktail party and sound like a pro. My name is Karin.   Aaron: I’m Aaron.   Phil: And I am Phil.   Karin: And today we are talking about […]

Outliers

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Why do some people succeed while so many more never reach their potential? Examining the lives of outliers from Mozart to Bill Gates, he discusses how successful people rise on a tide of advantages including a lot of plain luck.

Groundswell

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The Groundswell is one of the most influential books regarding marketing in the world of web 2.0. The Groundswell offers tremendous insight into the “why to” with a focus on relationships instead of the technologies.