Blog

Trust Me, I’m Lying: Confessions of a Media Manipulator

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Trust Me, I’m Lying: Confessions of a Media Manipulator by Ryan Holliday Book Summary: Because I’m tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I’m pulling back the curtain because I don’t want anyone else to […]

The Honest Truth About Dishonesty

The Honest Truth About Dishonesty

The Honest Truth About Dishonesty by Dan Ariely _____________________________________________________________ Listen to the podcast now: .

_____________________________________________________________ Book Summary: The New York Times bestselling author of Predictably Irrational and The Upside of Irrationality returns

Socialnomics

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Social media platforms like Facebook, YouTube, and Twitter are fundamentally changing the way businesses and consumers behave. In Socialnomics, Erik Qualman offers a look at the impact of social media on business to reveal what the future holds and how businesses can best take advantage of it.

The Social Animal

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David Brooks has written an absolutely fascinating book about how we form our emotions and character. In The Social Animal, he makes the recent revolution in neuroscience understandable, and he applies it to those things we have the most trouble knowing how to teach.

22 Immutable Laws of Branding

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Many claim that the 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands with the signature savvy of marketing gurus Al and “media darling” Laura Ries.

Blue Ocean Strategy

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Blue Ocean Strategy by Chan Kim & Renee Mauborgne _____________________________________________________________ Listen to the podcast now: .

_____________________________________________________________ Book Summary: Kim and Mauborgne’s blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate.

Empowered

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Empowered by Josh Bernoff Listen to the podcast now:

Book Summary: Empowered – explains how to transform your company by unleashing the mighty force of these HEROes. Like John Bernier and Ben Hedrington at Best Buy, who built an army of 2,500 tweeting employees to reach out to customers online. Or Ross Inglis, who

Why We Buy

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Why We Buy by Paco Underhill Listen to the podcast now:

Book Summary: Why We Buy – Revolutionary retail guru Paco Underhill provides a witty bestselling book on our ever-evolving consumer culture — full of fresh observations and

Freakonomics

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Freakonomics argues that many apparent mysteries of everyday life don’t need to be so mysterious: they could be illuminated and made even more fascinating by asking the right questions and drawing connections.

Duct Tape Marketing

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Duct Tape Marketing by John Jantsch Listen to the podcast now:

Show Notes: Description from Amazon.com: Duct Tape Marketing is the small business marketing road map – A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow […]

The Brand Gap

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The Brand Gap provides an excellent resource of how to gap the distance between the creative and the analytical and prove the value and necessity of developing and fostering a brand. Neumeier reminds us that the ultimate moment of truth for all brands is the customer experience.