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Empowered

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Empowered by Josh Bernoff Listen to the podcast now:

Book Summary: Empowered – explains how to transform your company by unleashing the mighty force of these HEROes. Like John Bernier and Ben Hedrington at Best Buy, who built an army of 2,500 tweeting employees to reach out to customers online. Or Ross Inglis, who

Groundswell

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The Groundswell is one of the most influential books regarding marketing in the world of web 2.0. The Groundswell offers tremendous insight into the “why to” with a focus on relationships instead of the technologies.

Tribes

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This episode’s book is Tribes by Seth Godin which argues that smart innovators find or assemble a movement of similarly minded individuals and get the tribe excited by a new product, service or message,

Trust Agents

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This inagural episode’s book is Trust Agents by Chris Brogan. This book talks about what’s going on in all of the social media and how to be positioned in the right places and use all the social media tools to get you to where you want to be.