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Purple Cow

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Cows, after you’ve seen one, or two, or ten, are boring. A Purple Cow, though…now that would be something.

Linchpin

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Cocktail Party Statement talks about Linchpin by Seth Godin in this episode. A linchpin, as Seth describes it, is somebody in an organization who is indispensable, who cannot be replaced—her role is just far too unique and valuable.