Why We Buy by Paco Underhill
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Book Summary:
Why We Buy – Revolutionary retail guru Paco Underhill provides a witty bestselling book on our ever-evolving consumer culture — full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.
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Key Points/Chapters:
Our Cocktail Party Statements:
Aaron:
Karin:
Phil:
Our Cocktail Party Index:
What’s this? Explanation of the CPI.
